Want to expand your understanding of Digital Marketing and how it relates to your business?  This 3-hour session explores the strategies, tactics, and tools behind successful campaigns using Web advertising, search engines, Social Media, mobile devices, e-mail, and more. 

Specifically tailored to the travel and tourism industries, you’ll learn practical tips to improve your promotional marketing efforts and will catch up with the latest statistics, trends, techniques, and ideas. 

Hear from industry experts with extensive experience in marketing, media, technology, and travel.  Plus, you’ll have ample opportunity to network with peers and potential partners.

Learn how to:

• More efficiently utilize your marketing dollars
• Optimize and enhance your current online marketing programs
• Extend the reach of your promotional activities
• Take advantage of multiple digital channels
• Improve your targeting to focus on key customers and prospects
• Justify a larger digital marketing budget

Who should attend?

• Marketing managers,
• Small business owners and managers,
• & Traditional advertising experts

serving the travel and tourism industries, who:

• Have some familiarity with digital channels, but are primarily testing the waters or are simply using online placements as an extension of traditional activities
• Will benefit from a more robust understanding of the online marketing world

Presenters:

James Moore,TripAdvisor

James will be flying up from San Francisco to bring to us an unbeatable insight into the world of online advertising for the travel industry.  He is currently Sales Manager at TripAdvisor, a division of Expedia.  Prior to this, James served as Sales Director at HowStuffWorks.com, and was an Account Manager at CMP Media.

TripAdvisor is the largest travel community in the world and attracts more than 32 million unique monthly visitors across 14 popular travel brands, featuring real advice from real travelers, with more than 23 million unbiased reviews and opinions, covering 260,000+ hotels and attractions.

Among their many accolades, TripAdvisor was recently named US Travel Association's "Innovator of the Year" for Flights, and "Best website in the world for travel information" for the second time in a row by Zagat Survey (November 2008).

"TripAdvisor is to travel reviews what Kleenex is to facial tissues"

-- Henry Harteveldt, VP and Principal Analyst at Forrester.

Anne Mains, Tribal Fusion

Anne will be sharing an assortment of case studies and best practices from a number of industries in the travel sector.  You'll learn some of the ways in which online advertising can be taken beyond the basics: easily placing ads on a huge assortment of appropriate sites, targeting relevant consumers even when they aren't actively seeking travel products, re-targeting potential customers who have already expressed an interest in your product, dynamically serving different variations of ads to different audience members, and more.

Anne is an accomplished Internet marketing professional, working with ad agencies and direct advertisers to develop advertising strategies.  With a background in film production and Web design, Anne also brings extensive creative experience to the projects she tackles.  Anne has received numerous awards for her work, including 4 U.S. Industrial Film Festival Awards, 7 Worldfest Awards, an American Corporate Video Award, and many more.  She is currently the Sales Manager for Canada at Tribal Fusion, growing the ad network's Canadian business and managing client relationships.  Anne holds a Bachelor's degree from the University of Colorado, and attended graduate studies in fine arts at George Washington University.  She is also certified in Web Publishing and Design through the UCSD Information Technologies Program.

Tribal Fusion is a leading site representation company, reaching over 230 million users per month.  They partner with top quality Web publishers to provide advertisers with targeted ad placements.  Their travel properties include such well known sites as WebFlyer.com, VacationRentals.com, FlyerTalk.com, PlanetWare.com, and many others.

Perry Schmunk, Long Beach Lodge Resort

As General Manager of Tofino's world famous Long Beach Lodge, Perry has his fair share of marketing challenges and successes.  Most recently, the resort made headlines with their fun and innovative "They Shoot... You Score" promotion, which corresponded with Vancouver's (far too short) NHL playoff run.  This summer, the resort is even guaranteeing sunshine in Tofino.

Perry will be sharing insights into topics like integrating online and traditional marketing platforms, making the most of a limited budget, competing and thriving under tough economic conditions, and more.

Long Beach Lodge Resort is located on 8 acres of oceanfront property in beautiful Tofino, BC.  It was voted #3 Resort In Canada in Conde Nast Traveler Magazine's 2008 Readers' Choice Awards, and was recently awarded Bronze for Best Resort Dining in the Vancouver Magazine Awards (April 2009).

Perry's extensive experience includes roles as Director of Marketing for the Metropolitan Hotel Vancouver, Director of Business Development for Ski Banff Lake Louise Sunshine (skibig3.com), and Ski School Director at Whistler Blackcomb.

Bryan Mitten, Dog Park Digital

A longtime member of Vancouver's digital marketing industry, Bryan has over a decade's experience creating and implementing online initiatives.  He currently provides consultative and campaign management services for a variety of clients under the banner of Dog Park Digital.  His recent travel industry clients include two major airlines, a spa, and several food and beverage providers.

Among his many roles prior to forming Dog Park Digital, Bryan was Senior Digital Marketing Strategist at TELUS, where he developed digital marketing campaigns for numerous clients including Tourism Vancouver, Tourism Whistler, Intrawest, Ontario Tourism, and many others.

Join us for a great afternoon of learning and networking at Library Square Conference Centre in Vancouver, BC.

3:30pm                              Registration & Networking

4:00pm - 7:00pm             Presentations & Discussions

7:00pm - 7:30pm             Q&A and More Networking

Ticket price includes light snacks and beverages, plus a chance at several great door prizes.

Special thanks to our sponsors and supporters, including: